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An exclusive monthly roundtable discussion series promoting thought provoking discussions amongst supply chain professionals. We wanted to help project44 create a discussion series experience that was elegant and creative, curating meaningful discussions and new ideas amongst the participants.
Being among the leaders in forward thinking amongst the supply chain visibility field, project44 wanted to provide a platform in which other thought leaders in technology and supply chains could gather to discuss and collaborate on the bettering the global supply chain. They wanted to keep the sessions invite only for participants to ensure meaningful discussions and actionable solutions were gained from this series for all participating. While maintaining this exclusive aspect the series was also a new concept that needed to feel welcoming to it's new members and promote new ideas and creative solutions. project44 also neede the brand to sit within their underlying sub brand ecosystems, an edgier, disruptive, forward pushing side. Step one was working with the team to come up with a name for this brand. Knowing the goal of ultimately fostering a community of leaders to help progress the supply chain industry, League 44 was the decided choice. Keeping the 44 from project44 to showcase project44's dedication to promoting progress in the industry.
Coming into the project there was an overall of goal of crafting a new brand and launching a custom website to promote upcoming sessions as well as explain the league and it's purpose for prospective memebers. Taking into consideration the creative direction we collaborated on an overall brand that was dark and cool as a base and utilized vibrant pops of color. Using the dark and cool base as a more subdued back drop allow for vibrant geometric gradient shapes to create intrigue and curiousity. Bringing a sense of new, creative, yet calculated and deliberate ideas and conversations to the roundtable. The members and the topics are able to balance well, showcasing the real reason of the league, thought provoking meaningful discussions.
The final result encapsulated everything project44 was looking to achieve. Collaborating to craft that exclusive feel that you want to be a part of, you want to help further the progress with the memebers. The color palette, typography and simple yet elegant flow of the web page, emails, and other marketing materials, allow the focus to always be on the members, topics and promotion of new ideas. The brand and assets represent a cool edgier side of project44 that promotes new solutions and ideas.
