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Planning more than just the largest product launch in company history, project44 also wanted to create an entire movement. From a stand alone webpage dedicated to showcasing the new product, to a live virtual launch event with a dedicated web site promoting the event and hosting the session. By collaborating together we were able to launch an esperience that set their product apart in the industry.
The deadline was tight, a mere 6 weeks, to design, develop and launch a unique web page to showcase the largest product launch in company history. It needed to show the future of not just the companies product, but of the company and industry as a whole. project44 wanted to separate themselves from the pack as a brand and into the realm of all great tech comapnies. We collaborated to craft a dual pronged launch approach in two complimentary web pages promoting the product and the launch event. Knowing the deadline was tight, heavy collaboration was needed early and often to ensure all deadlines were met on or before the required dates. By working together heavily in the beginning we were able to craft a defined approach that set course for the project from the start.
Having a set overall design direction that was defined in collaboration allowed for the primary focus to be on the development and management of a page that needed to be available in 10+ languages across the globe. Not only was multilingual support a focus but we also wanted to ensure we truly showcased the product and the interactions a user would experience within the product. By breaking the product up into various views allowed us to showcase the multiple features and facets of such a robust product. Truly bringing the rotating views of a cube metaphor to life.
We crafted a web page that showcased so much more than just a product but the entire movement of truly pushing the needle forward in supply chain technology. It was clear that the countless hours of work and collaboration culminated in a widely successful and celebrated product launch both internally and externally. This launch has helped propel project44 even further ahead in their industry, firmly supplanting themselves as a technological leader in not only in their own industry and but in tech across the board.
